refs/files-backend: add `refname`, not "HEAD", to list

refs/files-backend: add `refname`, not "HEAD", to list

An earlier patch rewrote `split_symref_update()` to add a copy of a
string to a string list instead of adding the original string. That was
so that the original string could be freed in a later patch, but it is
also conceptually cleaner, since now all calls to `string_list_insert()`
and `string_list_append()` add `update->refname`. --- Except a literal
"HEAD" is added in `split_head_update()`.

Restructure `split_head_update()` in the same way as the earlier patch
did for `split_symref_update()`. This does not correct any practical
problem, but makes things conceptually cleaner. The downside is a call
to `string_list_has_string()`, which should be relatively cheap.

Signed-off-by: Jeff King <peff@peff.net>
Signed-off-by: Martin Ågren <martin.agren@gmail.com>
Reviewed-by: Jeff King <peff@peff.net>
Signed-off-by: Junio C Hamano <gitster@pobox.com>