1 Original source: https://archive.today/OFWFS
4 # Guide to emailing advertisers/PR with conflict of interest
6 ## Step 1a: Choose a company, we have Polygons advertisers and Kotakus so far…
11 Kraft http://ir.kraftfoodsgroup.com/contactus.cfm
15 robert.a.varettoni@verizon.com < EXECUTIVE DIRECTOR OF MEDIA RELATIONS, SO BE POLITE
17 raymond.mcconville@verizon.com < MANAGER OF MEDIA RELATIONS, SO STILL BE POLITE
19 edward.s.mcfadden@verizon.com < EXECUTIVE DIRECTOR OF PUBLIC POLICY, YOU KNOW THE DRILL
22 VP of Marketing: Winne Ng (winnie.ng@ubm.com)
28 support@stacksocial.com
36 http://www.tigerdirect.com/sectors/Help/email.asp
40 onlinestore@bestbuy.com
44 hello@dailyindiegame.com
48 Wecare@newegg.com CUSTOMER RELATIONS EMAIL.
51 ### ROCK PAPER SHOTGUN:
53 support@kleientertainment.com
55 press@kleientertainment.com
60 ## Step 1b: These are PR firms if you want to go complain about a different gaming media site pick one of these and then move onto the next step.
64 CUSTOMERSERVICE@EA.COM
72 JEFF@AMAZON.COM - CEO, BE POLITE
74 swheeler@amazon.com - DIRECTOR OF ADVERTISING AND PARTNER SHIPS
76 selipsky@amazon.com - VICE PRESIDENT
80 laura.bishop@bestbuy.com - VICE PRESIDENT OF PUBLIC AFFAIRS
82 onlinestore@bestbuy.com
84 Corporate Email: info@bestbuy.com
88 PublicRelations@GameStop.com
93 ## Step 2: Conflict of interest
94 Here is a list of all that I have found, you should have your own copy of the files so if you can find more add them but don’t flood the email choose ONE conflict and then use another if you’re emailing someone else, if you can’t just roll with it.
98 Before some of the changes this is what we saw it’s now hidden: http://i.imgur.com/recnYga.jpg
101 Before they changed it:
102 http://i.imgur.com/Hi6BT1O.jpg
103 http://i.imgur.com/C3jUpKB.jpg
104 and then after they changed it it’s still unprofessional:
105 http://i.imgur.com/HTktlMm.png
106 http://i.imgur.com/tIre5lN.png
109 http://i.imgur.com/ZQaovFy.jpg
110 http://i.imgur.com/Hi6BT1O.jpg
111 http://i.imgur.com/tIre5lN.png
113 Gamasutra (save these for PR as we don’t have advertisers YET):
114 http://i.imgur.com/DdyZkrZ.jpg
115 http://i.imgur.com/Ypiizi3.png
117 Rock Paper Shotgun: http://i.imgur.com/Hi6BT1O.jpg
119 Giant Bomb: http://i.imgur.com/Hi6BT1O.jpg
121 Gawker Media: http://i.imgur.com/Hi6BT1O.jpg
123 Choose one of these, then the article you need and express your anger at being treated like crap after raising legitimate concerns
127 ## Step 3: Choose an article of the company you’re reporting
129 'Gamers' don't have to be your audience. 'Gamers' are over. Exclusive - Leigh Alexander
130 https://archive.today/l1kTW
132 We Might Be Witnessing The 'Death of An Identity' – Luke Plunkett (Kotaku)
133 https://archive.today/YlBhH
134 A Guide to Ending "Gamers" by Devin Wilson (Gamasutra: PR contacts only)
135 https://archive.today/2t93l
136 The death of the “gamers” and the women who “killed” them by Casey Johnston (ars technica: PR contacts only)
137 https://archive.today/i928J
138 An awful week to care about video games by Chris Plante, it’s an opinion piece but it was still authorized (Polygon)
139 https://archive.today/zJpXF
143 ## Step 4: Now you’ve chosen who you’re going to email here are some ideas on how to write the email…
145 - Open with Dear… followed by their surname/company name
147 - Apologize if the email has gone to the wrong place but tell them that you have some serious concerns for the site they’re advertising on.
149 - Write how you found the article in question or friend showed you it or that you saw it on social media and mention the author and the site it was from, it’s only relevant if they’re advertising on the site (cap obv much)
151 - Show them some offensive quotes there are tons to work with, don’t over do it be calm about it, say that you used to read the site allot or that you tried to
153 - Look into the company’s products if they don’t have any mention that you will not be going to the site it might seem like an empty threat but remember that there will be hundreds of emails going on at once saying the same thing.
155 - End with your name an alias is too easy to dismiss.
157 Here are some links to other emails (this isn’t my work) if you need a bit more detail, credit goes to Taco Justice who supplied these check out his video here: https://www.youtube.com/watch?v=kEpSXZ6vBN0
159 HUGE letter collage: http://postimg.org/image/tyn4vy98j/full/
162 http://imgur.com/uQtNHOE
163 http://imgur.com/uFcuB8h
164 http://imgur.com/AOLyx1S
165 http://imgur.com/BJSmHQm
166 http://imgur.com/h2CzZNC
170 ## Step 5: Keeping the fires going and being an annoying little shit
172 “What if I don’t get a response on day 1!?”
174 Keep calm, post another, it’s best to save your email prior (use word) and then put it back in but do a follow up so…
176 Dear (Insert company or surname here)
178 - Ask if they got the last email, applogize and tell them that your very passionate about gaming and you don’t like the kind of hate speech the site gave or the type of message it gave.
180 - Still nothing? Try and re-phrase the letter again and don’t lose your cool, eventually they’ll get back to you and want to deal with the problem because it’ll be irritating them.
182 FYI this is how you get most stuff done, pester companies.