Makefile: rephrase the discussion of *_SHA1 knobs

Makefile: rephrase the discussion of *_SHA1 knobs

In the preceding commit the discussion of the *_SHA1 knobs was left
as-is to benefit from a smaller diff, but since we're changing these
let's use the same phrasing we use for most other knobs. E.g. "define
X", not "define X environment variable", and get rid of the "when
running make to link with" entirely.

Furthermore the discussion of DC_SHA1* options is now under a "Options
for the sha1collisiondetection implementation" heading, so we don't
need to clarify that these options go along with DC_SHA1=Y, so let's
rephrase them accordingly.

Signed-off-by: Ævar Arnfjörð Bjarmason <avarab@gmail.com>
Signed-off-by: Taylor Blau <me@ttaylorr.com>